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Paul Leary, Founder & Principal, Assemblage Strategy Group

I thrive on bringing business teams together and inspiring them to make their work focus, personal lives and community engagement meaningful.


Paul Leary is a husband, father, business executive, entrepreneur and board member. He is the founder of Assemblage Strategy Group, a firm focused on optimizing the profits of consumer-packaged goods businesses in California.


As a leading Northern California entrepreneur and senior executive, Mr. Leary brings more than 20 years of business leadership, brand marketing, sales and operations expertise to his roles.

Leary’s continual business concern is to build a company’s brand equity and financial returns by optimizing  product and service quality while spearheading niche sales & marketing strategies that create consumer demand in the direct and wholesale distribution channels. 


Desert island cuisine: Japanese

Favorite pastime: Downhill skiing with his family 


LinkedIn Profile

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James Walker, MBA - Lead Systems Director

Julia Fox, MBA - Lead Marketing Strategist

James Walker, MBA - Lead Systems Director

James is an MBA level business analyst who develops software eco-systems to create lean, high-performance environments.  


 He is a certified Salesforce Implementer and Administrator For Sales Cloud and Pardot and has completed numerous integrations for high volume and high value consumer direct brands, primarily in the beverage alcohol category.


Desert island cuisine: Hawaiian

Favorite pastime: Motorcycle Touring


LinkedIn Profile 

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Alan Kropf - Creative Director

Julia Fox, MBA - Lead Marketing Strategist

James Walker, MBA - Lead Systems Director

Alan Kropf is an award-winning marketing professional with executive-level experience in beverage, cannabis and other consumer product goods categories. 


For nearly 11 years, Alan served as Founder, Publisher and Editor in Chief of the acclaimed millennial beverage print publication Mutineer Magazine. Throughout his tenure, he received numerous beverage and publishing industry honors, including Forbes 30 Under 30, Wine & Spirits Magazine 30 Under 30, and Zagat 30 Under 30. 


Desert island cuisine: Ramen

Favorite pastime: Music


LinkedIn Profile 

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Julia Fox, MBA - Lead Marketing Strategist

Julia Fox, MBA - Lead Marketing Strategist

Julia Fox, MBA - Lead Marketing Strategist

Disrupter | Marketing Savant | Ecommerce Fanatic | Data Geek


Julia is a senior marketer with over 15 years of proven leadership across strategy, growth, innovation, brand marketing, sales management and demand generation. From building NakedWines.com US business to over 125,000 members, to leading marketing teams at wineries and wine ecommerce businesses, she has an impressive track record of leveraging an omni-channel approach to grow businesses. 

A performance-focused innovator with a deep understanding of brand, Julia knows how to bring brands to life across channels and strategically use teams and technology to nurture customers and drive value. She believes in the strategic use of data, paired with quality content, and is always looking for opportunities to optimize.

 

*Desert island cuisine: Basque pintxos

*Favorite pastime: Anything and everything outdoors


LinkedIn Profile