Assemblage Strategy Group

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Paul Leary, Founder & Principal, Assemblage Strategy Group

I thrive on bringing business teams together and inspiring them to make their work focus, personal lives and community engagement meaningful.


Paul Leary is a husband, father, business executive, entrepreneur and board member. He is the founder of Assemblage Strategy Group, a firm focused on optimizing the profits of consumer-packaged goods businesses in California.


As a leading Northern California entrepreneur and senior executive, Mr. Leary brings more than 20 years of business leadership, brand marketing, sales and operations expertise to his roles.

Leary’s continual business concern is to build a company’s brand equity and financial returns by optimizing  product and service quality while spearheading niche sales & marketing strategies that create consumer demand in the direct and wholesale distribution channels. 


Desert island cuisine: Japanese

Favorite pastime: Downhill skiing with his family 


LinkedIn Profile

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Anthony Domenici - Finance Executive

Chris Reiter- Risk Consultant

Chris Reiter- Risk Consultant

Anthony is a well-rounded and seasoned finance executive with 16 years of experience in finance, treasury, and accounting and is a CFA charterholder. 


Anthony began his career at Colony Capital in Los Angeles but followed his passion for building businesses and working with strong brands into a more corporate setting.  Anthony has extensiv

Anthony is a well-rounded and seasoned finance executive with 16 years of experience in finance, treasury, and accounting and is a CFA charterholder. 


Anthony began his career at Colony Capital in Los Angeles but followed his passion for building businesses and working with strong brands into a more corporate setting.  Anthony has extensive experience in cash flow forecasting, inventory management, FP&A, system implementations, financial reporting, and strategic business planning. 


Anthony has a passion for CPG companies including wine and spirits, durable consumer goods, cannabis, and natural foods. 

 

*Desert Island Cuisine:  Italian
*Favorite pastime:  Swimming and golf


LinkedIn Profile 


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Chris Reiter- Risk Consultant

Chris Reiter- Risk Consultant

Chris Reiter- Risk Consultant


Chris is a strategic risk consultant who works with forward thinking companies to achieve optimal return on investment in the areas of human capital management, insurance and exposure mitigation/avoidance programs.  He has over 20 years’ experience working with consumer packaged goods businesses.  Chris relies on a robust set of tools & r


Chris is a strategic risk consultant who works with forward thinking companies to achieve optimal return on investment in the areas of human capital management, insurance and exposure mitigation/avoidance programs.  He has over 20 years’ experience working with consumer packaged goods businesses.  Chris relies on a robust set of tools & resources, along with industry best practices to drive the best outcomes for his clients.

Recognized as a leader in his field, Chris has sat on numerous boards of directors, was honored by the North Bay Business Journal as a 40 Under 40 recipient and is routinely called upon by the media or as a speaker for his subject matter expertise.


Desert island cuisine: Something from the sea, of course

Favorite pastime: Live music with my wife


LinkedIn Profile 

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James Walker, MBA - Lead Systems Director

Chris Reiter- Risk Consultant

Julia Fox, MBA - Lead Marketing Strategist

James is an MBA level business analyst who develops software eco-systems to create lean, high-performance environments.  


 He is a certified Salesforce Implementer and Administrator For Sales Cloud and Pardot and has completed numerous integrations for high volume and high value consumer direct brands, primarily in the beverage alcohol cat

James is an MBA level business analyst who develops software eco-systems to create lean, high-performance environments.  


 He is a certified Salesforce Implementer and Administrator For Sales Cloud and Pardot and has completed numerous integrations for high volume and high value consumer direct brands, primarily in the beverage alcohol category.


Desert island cuisine: Hawaiian

Favorite pastime: Motorcycle Touring


LinkedIn Profile 

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Julia Fox, MBA - Lead Marketing Strategist

Julia Fox, MBA - Lead Marketing Strategist

Julia Fox, MBA - Lead Marketing Strategist

Disrupter | Marketing Savant | Ecommerce Fanatic | Data Geek


Julia is a senior marketer with over 15 years of proven leadership across strategy, growth, innovation, brand marketing, sales management and demand generation. From building NakedWines.com US business to over 125,000 members, to leading marketing teams at wineries and wine ecomm

Disrupter | Marketing Savant | Ecommerce Fanatic | Data Geek


Julia is a senior marketer with over 15 years of proven leadership across strategy, growth, innovation, brand marketing, sales management and demand generation. From building NakedWines.com US business to over 125,000 members, to leading marketing teams at wineries and wine ecommerce businesses, she has an impressive track record of leveraging an omni-channel approach to grow businesses. 

A performance-focused innovator with a deep understanding of brand, Julia knows how to bring brands to life across channels and strategically use teams and technology to nurture customers and drive value. She believes in the strategic use of data, paired with quality content, and is always looking for opportunities to optimize.

 

*Desert island cuisine: Basque pintxos

*Favorite pastime: Anything and everything outdoors


LinkedIn Profile 


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Alan Kropf - Creative Director

Julia Fox, MBA - Lead Marketing Strategist

Alan Kropf - Creative Director


Alan Kropf is an award-winning marketing professional with executive-level experience in beverage, cannabis and other consumer product goods categories. 


For nearly 11 years, Alan served as Founder, Publisher and Editor in Chief of the acclaimed millennial beverage print publication Mutineer Magazine. Throughout his tenure, he received num


Alan Kropf is an award-winning marketing professional with executive-level experience in beverage, cannabis and other consumer product goods categories. 


For nearly 11 years, Alan served as Founder, Publisher and Editor in Chief of the acclaimed millennial beverage print publication Mutineer Magazine. Throughout his tenure, he received numerous beverage and publishing industry honors, including Forbes 30 Under 30, Wine & Spirits Magazine 30 Under 30, and Zagat 30 Under 30. 


Desert island cuisine: Ramen

Favorite pastime: Music


LinkedIn Profile 

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