Focused on the consumer product and service industries...
Assemblage is a sales strategy group for brand execution of their go to market strategy in the DTC sales channel.
By leveraging a brand’s existing clients, targeted partners, and use of digital tools – we lead our clients to more forecastable revenue streams and profitable operations.
Think of an engagement with Assemblage as a "Managing Director for hire". This is not about a consultant relationship where there is only a recommended strategy; rather, this is a scenario of working with senior executives, who have entrepreneurial mindsets, who will be side by side with you to tactically execute to defined business goals.
Areas of Expertise:
~Business Planning -
- For Goal, Strategy and KPI Development.
- For sustainable top line growth with cost effective operations.
- By product/channel to ensure the strategy actually aligns with daily reality.
- Production Refinement to ensure product set aligns with the market opportunity.
~Sales Management & Analysis -
- Product & service positioning review to understand your own product, as well as your competition.
- Ensure your team is allocating the right time to the most profitable sales channels and clients.
- Direct sales execution - the lifeblood of high margin DTC businesses.
- A focus on in-person, email, phone, print, and SMS campaigns that align with brand and business goals.
- Strategic partnerships to promote your brand to similar clients.
- Optimized Customer Relationship Management (CRM) systems to operate your business effectively with a robust system of record for a 360 view of your clients.
~Marketing Strategy -
- Ensure you are delivering the right message to the right person at the right time through the right channel.
- Build client relationships that drive loyalty and sales by using data to deliver relevant, engaging content.
- Leverage data, content and promotions to drive demand at scale.
- Create automated customer nurture campaigns that retain and convert clients to increase mailing list value.
- Optimize the order process from beginning to end to drive more sales.
- Find and attract more customers that look like your best clients.
~Production Planning -
- Enterprise Resource Planning (ERP) to review optimal supply and demand for all sku's and sales channels.
- Managerial Finance – We do not position to be accountants (we do have trusted resources available), but we know the ins and outs of a P&L, Statement of Cashflows and Balance Sheet for actionable insights.
__________________________________________________________________________
Assemblage's System Audit and Execution Capabilities -
~Client focused systems -
- Salesforce's Sales Cloud Enterprise
- Salesforce's Marketing Cloud
- Hubspot CRM
- All wine industry based POS, eCommerce and OMS systems
- All outbound email marketing engines
- Ship Compliant & Compli tax and compliance software
~Finance and Production Systems -
- Inuit QuickBooks (desktop and online)
- Microsoft Dynamics
- Mineral Tree Expense Management
~Team Collaboration -
- Box Inc file and folder management
- Basecamp project management
- Docusign secure documents
- Intermedia Hosted Exchange
- Warehouse management & logistics systems